Backyards
A branding and UX design project addressing the post-pandemic demand for green spaces and fostering a borrowing culture over ownership. Backyards provides a seamless platform for users to rent outdoor spaces for various activities, from gardening to weekend relaxation. From research and flows to user testing, final UI, branding, and promotional assets, this project creates an engaging and sustainable experience for its users.
Year
2021
Client
School
Service
UX, UI, Service Design, Brand Design
Duration
4 months
The Challenge
The challenge was to create a platform that not only connects people with underutilized outdoor spaces but also encourages a shift towards a more sustainable and community-driven way of experiencing nature. By turning private backyards into vibrant, plant-filled retreats, Backyards aims to provide users with the opportunity to grow their own food, enjoy outdoor activities, and share their green spaces with others—ultimately fostering a culture of access over ownership and promoting a deeper connection with the environment
Human Centric Design Process & Scope of Work
Brand
Creation of a brand identity
derived from a hypothesis and
understanding the competitors
UX
Researching, creation of user flow, journey map, personas, creating wireframes
UI
Creating medium fidelity wireframes,
testing, improving to high fidelity,
testing and finalising
Research & Current Trends
Survey Key Findings
People spend time outdoors in a green area on a weekly average of
6 Hours
Participants stated that if they had access to private gardens/terraces, they would spend time outdoors on a weekly average of
13,5 Hours
Competitior Analysis
Business Model Canvas
User Personas, User Journey Map & Storyboard
User Personas
User Journey Map
Storyboard
Mind Map of Borrowers
User Flow of Borrowers
Backyards
The setup screen is consisting of three phases for easier navigation. Users select which activity they want to do in the outdoor area, the dates and the price and distance, then they are navigated to the browse screen.
From Bottom Navigation to Top Bar
Most radical improvement after user testing was to get rid of the bottom navigation menu by creating a more effective and simple bar on top
Next Steps
For the next steps in Backyards, focusing on establishing a platform that offers more than just a booking service would be the ideal way, to create a new way for people to connect with nature.
Rather than just focusing on the logistics, incorporate interactive elements that highlight the joy of gardening, sharing spaces, and the act of slowing down.
In honor of my friend Berk, bringing this project to life
